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Episode 4
Face the Suck
Face the Suck
Feelings suck. They just do. And it doesn't help that in today's day and age, we have a million and one ways to distract ourselves from them just at our finger tips!
Embrace the Unknown
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Episode 3
Embrace the Unknown
On This Episode of Little Drops of Courage
Chronic worry is rampant in our world today. There are an endless list of reasons why, you may even be able to come up with a few off the top of your head. In this episode however, we explore not why it's happening, but one way we can courageously face it, we can get on with our lives!
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Find Your Joys
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Episode 2
Find Your Joys
On This Episode of Little Drops of Courage
We live in a world where opinions and expectations matter, but to what extent? This episode takes a deep dive into how we can break free from curating our lives to fit other's expectations and start choosing the things that bring us true joy.
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© Copyright 2021 A Little Drop of COurage - All Rights Reserved
You’ve Got This!
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Episode 1
You’ve Got This!
On This Episode of Little Drops of Courage
In this episode we are taking a deep dive into the common encouragement, "You've got this." We explore how this encouragement often gets a bad rep for being invalidating or undermines the depth of our situations. We'll flip this notion on it's head and learn how to apply it to our lives in a way that actually makes us feel encouraged!
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© Copyright 2021 A Little Drop of COurage - All Rights Reserved
UX & Copywriting for Newsletter
UX & Copywriting for Newsletter
Project Date
November 2021
Industry
Mental Health
Skills Used
UX & UI Design
Graphic Design
Copywriting
Email Marketing
Description
Social media is great for building a brand but with one problem, if the apps go down, the ability to connect with your audience goes down with it. I created a monthly newsletter as an independent communication channel and inbound marketing funnel to overcome this.
The Challenge
Facilitate new independent inbound marketing funnel that aligns with business goals.
Create email templates to ensure consistency, and streamline workflow.
Build email initiatives to entice consumers to sign up.
My Process
I started by creating a landing page to funnel all inbound traffic. This included creating a design that was cohesive with branding, making the interface intuitive, and writing copy that both inspired action, and plainly explained what people were signing up for.
I then created an email template for the monthly newsletter. This included using Procreate to design the banner and a signature to end the email, and an outline for the email body.
Lastly, using the known needs and interests of my target audience, I created email campaigns to entice consumers to sign-up, including freebies and promotional.
The Results
Within 3 months the email campaigns had grown the email list by 397%, with open-rates of 37%, click-through rates of 29%, and click rates of 11%. The landings page also saw an increase of traffic by 856%.
Landing Page
Newsletter
Let's work together!
© Copyright 2021 A Little Drop of COurage - All Rights Reserved
UX/UI & Copy for an Online Course
UX/UI & Copy for an Online Course
Project Date
September 2021
Industry
Digital Marketing
Skills Used
UX/UI Design
Graphic Design
Copywriting
Video Production
Description
Courageously Social was born out of the idea that building an online presence is accessible to any individual or brand as long as they have a little courage and a lot of determination. I built the course from the ground up including website design, videography, design presentation, and copy.
The Challenge
Build a website that attracts, is seamless to use, and converts.
Write persuasive copy that speaks to the challenges brands and individuals face when wanting to grow their presence or small business online and are just starting out.
My Process
Taking the qualitative research I had gathered over the last 2 years from my online community of creators and entrepreneurs, I started assessing each of their main pain points and how to resolve it. From there I developed a comprehensive course outline, breaking it down into 4 macro topics with one topic being covered per week.
I used Canva to design the course presentations and used Procreate to design the weekly homework assignments. I then filmed my course through Canva's presentation interface allowing students to see both me and the slides. Once the course was complete, I uploaded it onto Thinkific's course platform to make it easily accessible to a wide range of students.
To market the course I built a WordPress landing page using Elementor. I started by creating a wireframe of the site to determine a design that was cohesive with the course, felt intuitive to use, and was pleasing to look at. I also used the wireframe to determine best placements for CTAs, FAQ, past student reviews, and pricing. I then built out the website and wrote tight copy that was attention-grabbing, spoke on the needs of the target audience, was easily readable, and inspired prospects to act. Lastly I optimized the site using SEO best practices.
The Results
Courageously Social has had a wide-range of students and entrepreneurs through the course and the site has been the main source of conversions through both organic search and word-of-mouth.
Let's work together!
© Copyright 2021 A Little Drop of COurage - All Rights Reserved
Social Calendar for a B-Corp Insurance Company
Social Calendar for a B-Corp Insurance Company
Project Date
July 2020
Industry
Insurance
Skills Used
Content Strategy
Copywriting
Planning
Description
A B-Corp earthquake insurance startup on a mission to make insurance accessible to everyone, no questions asked, needed to find way to attract new clients by reflecting their mission across their social media channels. I was hired as part of a team to build out their end-to-end content strategy.
The Challenge
Develop a social content strategy that bolsters demand generation and increases brand awareness.
Create an editorial calendar to streamline workflow.
My Process
I worked along side a team of 4 to perform social media audits to determine the good, bad, and ugly for their current social channels. We then broke down each growth opportunity into tangible next steps in order to get their social strategy up to date quickly. I owned the task of creating the editorial calendar we would use to plan content, manage campaigns, verify consistency, and stay ahead of deadlines.
Using Microsoft Excel I created an easily accessible year-long editorial calendar that highlighted key information for all social media managers, designers, and stakeholders including: Live Date, Platform, Asset, Asset Link, Pillar, Copy, and Hashtags.
The Results
Within 2 weeks we had a new end-to-end social media strategy that was up and running across platforms. The editorial calendar increased efficiency and workflow allowing us to be 2 months ahead in content while improving results.
Let's work together!
© Copyright 2021 A Little Drop of COurage - All Rights Reserved
Campaign Design & Content for a Snack Bar Company
Campaign Design & Content for a Snack Bar Company
510,188
Impressions
36,104
Engagements
549
New Followers
6,266
Content Shares
Project Date
January 2022 - December 2022
Industry
Food Manufacturing
Skills Used
Content Strategy
Affiliate Marketing
Social Media Campaign
Design
Copywriting
Description
Munk Pack creates high quality, real ingredient snacks with a mission: to help people feel empowered to lead an active and healthy lifestyle on the go. I was brought in to design content and write copy for their year-long wellness campaign.
The Challenge
Build a campaign content strategy that aligns with business goals.
Design content that stands out on social media, connects with the target audience, and is highly shareable.
Write copy that ties the message of the content's design with the mission of the brand and inspires readers to act.
My Process
I partnered with Munk Pack's Head of Social to understand their target audience's needs and interests, and utilized their brand style guides to create a wellness campaign that reflected their mission, voice, and style. I used the design app Procreate to draw images and text that best reflected both the campaign message and target audience's interests. I wrote copy with a story that was relatable to the target audience and persuaded them to engage, and share.
Let's work together!
© Copyright 2021 A Little Drop of COurage - All Rights Reserved
Copywriting for a B2B Company
Copywriting for a B2B Company
Project Date
June 2020
Industry
Marketing
Skills Used
Copywriting
Description
MentureMe is a Toronto-based marketing service agency that helps small and medium-sized businesses grow by leading their outbound marketing efforts. Working as the copywriter on this project, I partnered with their design team to create white papers that told a story while educating potential clients in order to better inform their decision making process.
The Challenge
Write copy that speaks to their potential clients' pain points, while telling a story that is both digestible and persuasive to a wide range of businesses.
My Process
I started this project by conducting an in-depth analysis of the buyer persona to determine various pain points. I researched the available information on the topic both internally and through credible resources. I then wrote the copy with the aim to build a story that is persuasive while turning technical terms into plain language any potential client could understand. Lastly, I partnered with the design team to make sure the copy was able to be broken down into digestible segments they could create visuals around.
The Results
MentureMe now has multiple white papers that they use regularly for lead generation that are both visually pleasing and informative.
Let's work together!
© Copyright 2021 A Little Drop of COurage - All Rights Reserved
Social Content Strategy for a Wellness Center
Social Content Strategy for a Wellness Center
Project Date
October 2021
Industry
Mental Health
Skills Used
Content Strategy
Data-Analysis
Branding
Design
Copywriting
Description
Since the pandemic mental illness has been on the rise. Social House Wellness Center (SHWC) wanted to find a way to support their community's mental health, and beyond! I was hired to transform their social media, build a community, and increase engagement.
The Challenge
Build a social media style guide to create consistency in content style, brand voice, and engagement, and streamline workflow.
Develop a content strategy that aligns with the brands voice and style, and engages audiences.
Design content that is both eye-catching and informative.
Write copy that turns psychology terms into digestible and applicable stories.
My Process
I worked with the CEO to understand what their goals are for their social media, and what they believe has gotten in their way of reaching those goals. I researched their target audience including: what accounts are they engaging with, what type of content they are most interested in and are sharing, and the topics they care about.
I then performed an Instagram and Facebook audit to determine any additional opportunities for growth. From there I created a social media style guide in order to create consistency across channels and streamline workflow. I used the design app Procreate to create data-driven content that targets their audience.
Lastly, I analyzed their KPIs and performed A/B testing weekly to inform decision making on any shifts needed to the content strategy.
The Results
Within 3 months SHWC had increased their account reach by 1700%, engagement rate by 950%, and grew their social media following by 191%. SHWC now has a cohesive feed that stands out on social media, engages their target audience, and converts into leads and new clients.
Before
After
