Campaign Design & Content for a Snack Bar Company
510,188
Impressions
36,104
Engagements
549
New Followers
6,266
Content Shares
Project Date
January 2022 - December 2022
Industry
Food Manufacturing
Skills Used
Content Strategy
Affiliate Marketing
Social Media Campaign
Design
Copywriting
Description
Munk Pack creates high quality, real ingredient snacks with a mission: to help people feel empowered to lead an active and healthy lifestyle on the go. I was brought in to design content and write copy for their year-long wellness campaign.
The Challenge
Build a campaign content strategy that aligns with business goals.
Design content that stands out on social media, connects with the target audience, and is highly shareable.
Write copy that ties the message of the content's design with the mission of the brand and inspires readers to act.
My Process
I partnered with Munk Pack's Head of Social to understand their target audience's needs and interests, and utilized their brand style guides to create a wellness campaign that reflected their mission, voice, and style. I used the design app Procreate to draw images and text that best reflected both the campaign message and target audience's interests. I wrote copy with a story that was relatable to the target audience and persuaded them to engage, and share.
