Social Calendar for a B-Corp Insurance Company
Project Date
July 2020
Industry
Insurance
Skills Used
Content Strategy
Copywriting
Planning
Description
A B-Corp earthquake insurance startup on a mission to make insurance accessible to everyone, no questions asked, needed to find way to attract new clients by reflecting their mission across their social media channels. I was hired as part of a team to build out their end-to-end content strategy.
The Challenge
Develop a social content strategy that bolsters demand generation and increases brand awareness.
Create an editorial calendar to streamline workflow.
My Process
I worked along side a team of 4 to perform social media audits to determine the good, bad, and ugly for their current social channels. We then broke down each growth opportunity into tangible next steps in order to get their social strategy up to date quickly. I owned the task of creating the editorial calendar we would use to plan content, manage campaigns, verify consistency, and stay ahead of deadlines.
Using Microsoft Excel I created an easily accessible year-long editorial calendar that highlighted key information for all social media managers, designers, and stakeholders including: Live Date, Platform, Asset, Asset Link, Pillar, Copy, and Hashtags.
The Results
Within 2 weeks we had a new end-to-end social media strategy that was up and running across platforms. The editorial calendar increased efficiency and workflow allowing us to be 2 months ahead in content while improving results.
