UX/UI & Copy for an Online Course
Project Date
September 2021
Industry
Digital Marketing
Skills Used
UX/UI Design
Graphic Design
Copywriting
Video Production
Description
Courageously Social was born out of the idea that building an online presence is accessible to any individual or brand as long as they have a little courage and a lot of determination. I built the course from the ground up including website design, videography, design presentation, and copy.
The Challenge
Build a website that attracts, is seamless to use, and converts.
Write persuasive copy that speaks to the challenges brands and individuals face when wanting to grow their presence or small business online and are just starting out.
My Process
Taking the qualitative research I had gathered over the last 2 years from my online community of creators and entrepreneurs, I started assessing each of their main pain points and how to resolve it. From there I developed a comprehensive course outline, breaking it down into 4 macro topics with one topic being covered per week.
I used Canva to design the course presentations and used Procreate to design the weekly homework assignments. I then filmed my course through Canva's presentation interface allowing students to see both me and the slides. Once the course was complete, I uploaded it onto Thinkific's course platform to make it easily accessible to a wide range of students.
To market the course I built a WordPress landing page using Elementor. I started by creating a wireframe of the site to determine a design that was cohesive with the course, felt intuitive to use, and was pleasing to look at. I also used the wireframe to determine best placements for CTAs, FAQ, past student reviews, and pricing. I then built out the website and wrote tight copy that was attention-grabbing, spoke on the needs of the target audience, was easily readable, and inspired prospects to act. Lastly I optimized the site using SEO best practices.
The Results
Courageously Social has had a wide-range of students and entrepreneurs through the course and the site has been the main source of conversions through both organic search and word-of-mouth.
