Copywriting for a B2B Company
Project Date
June 2020
Industry
Marketing
Skills Used
Copywriting
Description
MentureMe is a Toronto-based marketing service agency that helps small and medium-sized businesses grow by leading their outbound marketing efforts. Working as the copywriter on this project, I partnered with their design team to create white papers that told a story while educating potential clients in order to better inform their decision making process.
The Challenge
Write copy that speaks to their potential clients' pain points, while telling a story that is both digestible and persuasive to a wide range of businesses.
My Process
I started this project by conducting an in-depth analysis of the buyer persona to determine various pain points. I researched the available information on the topic both internally and through credible resources. I then wrote the copy with the aim to build a story that is persuasive while turning technical terms into plain language any potential client could understand. Lastly, I partnered with the design team to make sure the copy was able to be broken down into digestible segments they could create visuals around.
The Results
MentureMe now has multiple white papers that they use regularly for lead generation that are both visually pleasing and informative.
