UX & Copywriting for Newsletter
Project Date
November 2021
Industry
Mental Health
Skills Used
UX & UI Design
Graphic Design
Copywriting
Email Marketing
Description
Social media is great for building a brand but with one problem, if the apps go down, the ability to connect with your audience goes down with it. I created a monthly newsletter as an independent communication channel and inbound marketing funnel to overcome this.
The Challenge
Facilitate new independent inbound marketing funnel that aligns with business goals.
Create email templates to ensure consistency, and streamline workflow.
Build email initiatives to entice consumers to sign up.
My Process
I started by creating a landing page to funnel all inbound traffic. This included creating a design that was cohesive with branding, making the interface intuitive, and writing copy that both inspired action, and plainly explained what people were signing up for.
I then created an email template for the monthly newsletter. This included using Procreate to design the banner and a signature to end the email, and an outline for the email body.
Lastly, using the known needs and interests of my target audience, I created email campaigns to entice consumers to sign-up, including freebies and promotional.
The Results
Within 3 months the email campaigns had grown the email list by 397%, with open-rates of 37%, click-through rates of 29%, and click rates of 11%. The landings page also saw an increase of traffic by 856%.
Landing Page
Newsletter
