Campaign Collaboration with Mystery Science
12,306%
Increase in Impressions
68,690%
Increase in Engagements
197,733%
Increase in Content Shares
3,383%
Increase in Followers
Project Date
September - December 2023
Industry
Education and Technology
Skills Used
Community Management
Copywriting
Video Editing
Collaboration
Description
Mystery Science, a well-loved K-5 science program teamed up with Discovery Education to amplify their social presence!
The Challenge
In 2020, Mystery Science came under the Discovery Education family. 3 years later many educators still see Mystery Science and Discovery Education as separate companies. Discovery Education needed to find a way to boost Mystery Science's online presence while establishing the two companies as being under one family.
My Process
In collaboration with the social media team at Mystery Science, I performed a channel and content audit. I compared how these results aligned with the mission of the Mystery Science brand and the Discovery Education brand, as well as the audience's needs. Determining that supporting students' curiosity is at the heart of both brands, we aligned on a joint effort to create a collaborative video campaign highlighting students asking questions and exploring the answers. We then used CapCut to edit the videos and platform-native tools to add text to feel authentic to the platform.
