Taking the qualitative research I had gathered over the last 2 years from my online community of creators and entrepreneurs, I started assessing each of their main pain points and how to resolve it. From there I developed a comprehensive course outline, breaking it down into 4 macro topics with one topic being covered per week.

I used Canva to design the course presentations and used Procreate to design the weekly homework assignments. I then filmed my course through Canva's presentation interface allowing students to see both me and the slides. Once the course was complete, I uploaded it onto Thinkific's course platform to make it easily accessible to a wide range of students.

To market the course I built a WordPress landing page using Elementor. I started by creating a wireframe of the site to determine a design that was cohesive with the course, felt intuitive to use, and was pleasing to look at. I also used the wireframe to determine best placements for CTAs, FAQ, past student reviews, and pricing. I then built out the website and wrote tight copy that was attention-grabbing, spoke on the needs of the target audience, was easily readable, and inspired prospects to act. Lastly I optimized the site using SEO best practices.